CHIOWEIIINDEX/ARCHIVE

COSMOS
BRAND
IDENTITY “COSMOS” is a brand identity project for a New York record store inspired by the aesthetic of the new era of the DJ scene in the late 80s and early 90s, also reflecting the culture of urban clubs and the dance scene, "the constant movement."

This project covers diverse aspects of brand development, starting with the creation of the logo. The musical category of the store is manifested in the color scheme, influencing not only the logo but also extending to the furniture.

Furthermore, the project encompasses the design of advertising posters, as well as the overall interior and exterior structure of the store. It also extends to include business cards, packaging, website and the creation of themed objects such as T-shirts.

This project was completed using Indesign, Photoshop, Illustraitor during the semester course led by Jérôme Eichmann.

INFORMATION LINKEDIN INSTAGRAM EMAIL